What is Bo Jackson doing today?

By Jason Bolton April 29, 2024 13:39 GMT+4 min read

Bo Jackson, a legendary figure in the world of sports, continues to remain active post his athletic career. His journey from a promising young athlete to a sports icon has been marked with numerous achievements and endeavors, reflecting his versatility and unwavering determination.

Net Worth and Athletic Career

Bo Jackson, known for his exceptional prowess in both football and baseball, has built a remarkable legacy as a dual-sport athlete. His net worth is estimated at $25 million as of 2024.

Jackson's storied athletic career includes standout performances at Auburn University, where he won the Heisman Trophy in 1985.

He further made significant contributions to the MLB, playing for teams like the Kansas City Royals, Chicago White Sox, and California Angels, and also left a lasting impact in the NFL with the Los Angeles Raiders.

Business Ventures and Endorsements

Following the premature end of his sports career due to injuries, Bo Jackson shifted his focus to business ventures and endorsements.

Notably, he leveraged his fame into successful entrepreneurial endeavors, including endorsements with Nike, which featured the famous "Bo Knows" campaign, becoming a cultural phenomenon.

Also, Jackson has been involved in various business ventures, including sports complexes and food products, showcasing his versatility as a businessman.

Philanthropy and Public Speaking

Bo Jackson's influence extends beyond the realm of sports into philanthropy and motivational speaking.

He is actively involved in numerous charitable activities, particularly those aimed at sports development for youth and medical research.

His work as a public speaker, sharing stories of his career, life challenges, and resilience, has inspired many, solidifying his legacy as a role model and leader.

Give Me A Chance Foundation

In 2008, Bo Jackson founded the Give Me A Chance Foundation, a charitable organization dedicated to enhancing the lives of deserving youth by actively supporting educational and athletic programs that guide minority kids through the challenges of achieving successful personal and professional growth.

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The foundation has positively impacted the lives of hundreds of deserving children through the participation in sports and related activities, aligning with Jackson's vision to "Give Back" and provide underprivileged kids with the chance to experience mentorship and guidance.

Hall of Fame Induction

The Kansas City Royals recently announced that they will induct Bo Jackson into their Hall of Fame on June 29, 2024, honoring his cultural impact as one of America's last great multisport athletes.

This induction serves as a testament to Jackson's enduring legacy and his significant contributions to the Kansas City Royals during his tenure with the team from 1986 to 1990.

All in all, Bo Jackson's present pursuits encompass a diverse range of activities, from his continued involvement in philanthropy to his enduring impact on the sports industry.

His story remains a compelling narrative of talent, versatility, and the power of a strong personal brand, inspiring many across different spheres of life.