Does Lonzo Ball wear BBB shoes?

By Edcel Panganiban December 17, 2023 08:36

Lonzo Ball, the professional basketball player, has been associated with the Big Baller Brand (BBB) since his college days. The brand, founded by Lonzo's father LaVar Ball, gained attention for its unique approach to marketing and its high-priced signature sneakers. In this article, we will explore Lonzo Ball's relationship with BBB and delve into whether he still wears BBB shoes.

Lonzo Ball's Early Connection with BBB

Lonzo Ball's association with BBB began in his college days when he played for the UCLA Bruins. During this time, he was seen wearing BBB sneakers on the court, which sparked curiosity and controversy among basketball fans and media alike. The distinctive design and the high price tag of the sneakers contributed to the brand's notoriety.

Lonzo Ball's NBA Career and BBB

After a successful college career, Lonzo Ball was drafted by the Los Angeles Lakers as the second overall pick in the 2017 NBA Draft. His entry into the NBA brought further attention to BBB, as Lonzo became one of the brand's most prominent ambassadors. He continued to wear BBB sneakers during his rookie season with the Lakers, further fueling the brand's popularity.

The BBB Sneaker Controversy

While Lonzo Ball's loyalty to BBB garnered attention, the brand faced criticism for various reasons. One major controversy surrounding BBB was the high price of their sneakers. Lonzo's signature sneaker, the ZO2, was originally priced at an exorbitant $495, which led to extensive debate and skepticism about the brand's pricing strategy.

Lonzo Ball's Transition Away from BBB

Despite the initial hype and attention, Lonzo Ball's relationship with BBB began to deteriorate over time. Reports surfaced that Lonzo had concerns about the quality and performance of the BBB sneakers. Additionally, the brand faced financial issues, with lawsuits and disputes adding to the turmoil.

Lonzo Ball's Move to Nike

In 2019, Lonzo Ball severed ties with BBB and signed a sponsorship deal with Nike. This move marked a significant transition in his sneaker choice. Lonzo's decision to join the Nike family was seen as a reflection of his desire for more established and reliable footwear, as Nike has a long history of producing high-quality performance shoes.

Lonzo Ball's Sneaker Choices Post-BBB

Since leaving BBB, Lonzo Ball has predominantly worn Nike sneakers during his NBA career. He has been seen sporting various Nike models, including the popular Kobe Bryant signature line and the LeBron James line. This shift to Nike showcases his confidence in the brand's performance and reliability.

The Future of BBB

Following Lonzo Ball's departure, BBB faced significant challenges. The brand struggled to maintain its reputation and financial stability. However, it is worth noting that BBB still exists and continues to release new products, albeit with reduced prominence. Lonzo's younger brother, LaMelo Ball, who is also a professional basketball player, has his signature shoe under the BBB brand.

While Lonzo Ball's early career was closely associated with the Big Baller Brand and its signature sneakers, his transition away from BBB marked a significant shift in his sneaker choices. Lonzo's move to Nike highlighted his preference for established and reliable footwear brands. The controversies surrounding BBB's pricing and quality further fueled his decision to distance himself from the brand. As Lonzo Ball's NBA career progresses, it will be interesting to see how his sneaker choices evolve and whether BBB can regain its former glory in the basketball shoe market.