What sports get the most NIL deals?
What sports get the most NIL deals?
By Jason Bolton January 26, 2023 11:45
More commonly referred to as name, image and likeness (NIL) deals – the following are some of the few ways athletes can cash in. American sports such as basketball, baseball and football are very popular in this long list of athletes that has taken advantage to earn lots more money through these deals. So, which sports receive the bulk of all NIL deals?
Since the beginning, nearly all that money has come through NIL deals, with a sizable chunk coming from the NCAA (National Collegiate Athletic Association). Basketball, along with baseball and football—the three sports where student-athletes historically have turned professional for more compensation than a typical college scholarship provides in return based on enamor Vested Interest's top 100 profits in each of those markets to date as well.')—are still among the most popular sources of athlete-rights deals.
Basketball — $3.3 billion distributed by the NCAA in 2019 Baseball — $2.1 football Basketball is the most lucrative sport on a total revenue basis, fueled greatly by international rights and gambling revenues that have helped make it true juggernauts for bettors to wager upon throughout all four parts of its schedule channels; basketball here finished second overall behind only American football. Basketball players have a readymade route to the NBA, making it possible for them to sign contracts worth millions and attract sponsors willing to fork over money for their NIL deals.
Football and baseball are also big for NIL deals, but nowhere near the extent of basketball. For example, baseball players receive a portion of the revenue from TV and radio broadcasts and merchandise sales. Some revenue is from ticket sales and memorabilia, and the Other goes to the football players.
Despite not garnering as much attention with NIL deals, other popular sports include golf and tennis. However, the golf industry is a multibillion-dollar annual business with many players enjoying lucrative sponsorships. Although tennis players earn less from their matches, as a share of revenue generated in comparison to, say, LeBron James, for example, they still have the commercial ability to secure sponsorship and endorsement deals (logging mega bucks).
Finally, Basketball-endorsed, athletes get NIL deals more often than baseball and football by a wide margin. Basketball, at $3.3 billion share in 2019, was the most lucrative sharing entity, followed by baseball ($2.1 billion) and football ($1.4 billion). Although golf and tennis are two sports that tend to be ignored when it comes to NIL deals, they remain lucrative avenues for their athletes.
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