Who does the Whopper Whopper Whopper commercial?
Who does the Whopper Whopper Whopper commercial?
By Jason Bolton February 09, 2024 02:36
The Whopper Whopper commercial is a big part of an extensive Burger King campaign that has gotten attention for the jingle and its relatively high profile. A detailed breakdown of the commercial, and those who made it happen + promoted it.
The Burger King Advertising Campaign: "You Rule!"
The Whopper Jr., as used in the "Whopper Whopper" commercial, is one ad from Burger King's "You Rule!" campaign. The Burger King campaign is designed to increase appeal for its flagship hamburger–The Whopper, and was launched instead of a jingle for their Whopper ad.
Song Development and Release
The jingle was scored by Beacon Street Studios and released as a single called "You Rule. The song is quite famous and stormed into popular melodies because of its sick beat.
Names of those Involved in the Campaign
Agency
O'keefe, Reinhard & Paul, LLC: This agency was instrumental in creating the commercial and its memorable jingle.
Marketing Chief
It’s believed that Fernando Machado, Burger King’s marketing chief, played a huge role in the campaign. A user nicknamed “Fermachado123” on Wikipedia made the first entry for the Whooper Burger. Coincidentally, this is the same username of BK’s marketing chief in his Instagram account.
Reception and Impact of the Commercial
Reception
The Whopper Whopper commercial and jingle, on the other hand, has not been as well-received. While the song was meme-able to some and went viral, others were overhearing it — especially during the 2023 NFL playoffs. The ad was so well received that it went viral and became an internet meme, furthering its influence within popular culture.
Financial Impact
The commercial "Google Home of the Whopper" garnered $135 million in earned media and received over 10 billion impressions worldwide, which underscores how costly such marketing is.
Notable Remix and Recognition
Even more recently, a Whopper Whopper remix was made featuring Steve Aoki and MTV demonstrating even greater cultural relevancy. This remix got a lot of play and was immensely covered, which is pretty noteworthy in its own right simply for the fact that it shows what hell original ad still paying dividends after all this time.
The catchy jingle and the sheer omnipresence of The Whopper Whopper commercial declared Burger King's spot as a quick service king. Along with its longer financial implication, semi-ambivalent reception at the time of release and later cultural legacy, it has engrained itself within popular culture as an exceptional model in fast-food advertising.
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