What is NIL in college football?
What is NIL in college football?
By Jason Bolton January 16, 2023 21:39
There are many rising concerns about college football becoming a new reality, and one growing arm is NIL (Name, Image, and Likeness). In essence, NIL means that college athletes now have an opportunity to profit from their name, image, and likeness for the first time. It also allows one-time funding mechanisms for sports that enable the athletes to profit from their name, image, and likeness by self-marketing or promoting an endorsement rather than endorsing another financial opportunity.
The NCAA cannot legislate NIL payments or ingestion because of name, image, and likeness (NIL) rules designed to allow the league room to exploit players. This has been done most recently by allowing college athletes to profit off their NIL.
The 2021 “Student-Athlete Opportunity Act” was the NCAA’s initiative to bring its athletes into the fray of making money from beyond their time in college. You also have a purse full of regulations on NIL telling you how your athletes can or cannot make dough based on their names, images, and likeness for clarity that is, if it were clear at all. For example, athletes cannot endorse alcohol/tobacco/gambling-related products. Additionally, there will be no revenue sharing between athletes and third-party agents or firms such as apparel, sweat money, etc.
We are grateful that the NCAA has made one good step recently to allow college athletes financial gain on their Name Image and Likeness (NIL), but there is still so much more that needs to be done. Right now, the NCAA has yet to create regulations that would govern third-party entities applying leverage over athletes' NIL. In addition, there has been plenty of debate on the amount athletes should be able to profit from their NIL.
NIL, after all, has been NFL on college soccer, and it's the idea of blessing following players whilst taking benefit in their sweat fairness. Particularly today, the newest modifications by NCAA allow college athletes to get paid off of their name, image, and likeness for something that previously they were not allowed to do. Although the actual pay of college athletes is underway, this is at least a step in that direction.
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