Coach James Franklin and the Penn State Nittany Lions are poised to make a proper run for national championship. The person in the middle of it all is no other than Drew Allar. This quarterback has become such a steady facilitator for them to a point where they got ranked fourth in all of the nation while entering the College Football Playoff. There is so much value that goes into having him as a signal-caller which is why he has a really big bag from NIL earnings.
Drew Allar was unstoppable during the Penn State squad's College Football Playoff win over the SMU Mustangs. He registered 127 passing yards while making 13 out of his 22 passes throughout the game. James Franklin's quarterback is proving why he is worth a lot of cash and NIL endorsements throughout the season up to the playoffs.
After all, Allar does not want to disappoint the brands and companies that reached to sign him. These include Bose, EA Sports, Frosted Flakes, Kiwicio, Urban Outfitters, Happy Valley United and Success With Honor. The Nittany Lions star always balls out and makes sure he stays on the field such that he could help these brands notch some exposure.
When all of his earnings are crunched, Allar has an estimated NIL value of about $1.9 million. The Penn State star will only have a higher financial ceiling from here. He is projected to be one of the first quarterbacks drafted in 2026 after all. More than that, Coach Franklin's protege also has another year to increase the amount of NIL money he has. How much do you think he nets by the end of the 2025 season?
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