Who has the biggest NIL deal in college sports?

By Jason Bolton September 14, 2023 03:49

Photo by Scott Halleran/Getty Images

Since the name, image, and likeness (NIL) era began for college athletes, numerous endorsement deals have been signed across various sports. College football players, in particular, have secured lucrative deals, with some athletes reportedly earning significant sums of money. In this article, we will explore the biggest NIL deal in college sports, highlighting notable endorsements and the player who has secured the most significant deal thus far.

Bryce Young - Setting the Bar High: Alabama quarterback Bryce Young has emerged as a frontrunner in the NIL landscape. While the exact value of his endorsement deals remains undisclosed, reports suggest that he is approaching the impressive milestone of $1 million in sponsorships. Young's remarkable talent on the field and his popularity among fans have made him a sought-after figure for various brands.

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Bo Nix and Malachi Moore - Embracing Local Flavors: Auburn quarterback Bo Nix and Alabama defensive back Malachi Moore have joined forces to endorse Milo's Sweet Tea, a popular beverage brand. By aligning themselves with a well-known local product, Nix and Moore have not only secured endorsement deals but have also strengthened their connection with fans in their respective communities.

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Myles Brennan and Derek Stingley Jr. - Partnerships with Prominent Brands: LSU quarterback Myles Brennan has partnered with Smoothie King and Small Sliders, further highlighting the diverse range of endorsement opportunities available to college athletes. Meanwhile, cornerback Derek Stingley Jr. will work with Walk-On's, showcasing his association with a prominent restaurant chain.

D'Eriq King and Bubba Bolden - Unique Endeavors: Miami quarterback D'Eriq King and safety Bubba Bolden have taken a unique approach to their NIL ventures. They signed a $20,000 deal with College Hunks Hauling Junk, a professional junk removal service. Additionally, King co-founded Dreamfield, a company focused on helping athletes navigate the NIL landscape, demonstrating his entrepreneurial spirit and commitment to empowering fellow athletes.

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Sam Howell and D.J. Uiagalelei - Regional Brand Ambassadors: North Carolina's Sam Howell and Clemson's D.J. Uiagalelei have become endorsers for Bojangles, a beloved regional fast-food chain. By aligning themselves with a company deeply rooted in the local culture, Howell and Uiagalelei have established themselves as influential figures within their respective fan bases.

As college athletes seize the opportunities offered by the NIL era, endorsement deals have become a prominent aspect of their careers. While the exact value of many of these deals remains undisclosed, several players have emerged as trailblazers in securing lucrative endorsements. Alabama's Bryce Young, with his reported pursuit of $1 million in sponsorships, stands out as a frontrunner in this new landscape. However, it is important to remember that the NIL landscape is continually evolving, and new players may emerge with even more substantial endorsement deals in the future.