How much is the UFC worth at the moment?
How much is the UFC worth at the moment?
By Ali Hammad December 01, 2024 13:25
Many have given up on watching the UFC in the early 2000s because of how unremarkable the marketing was and some even thought that MMA was just unappealing. Dana White turned things around when he bought the company for just $2 million. Throughout the years, he got fighters and better staff. It eventually started to click and got the company a lot of cash over the years.
There were many tactics employed to get the valuation of the UFC to increase. One of the largest moves was when WME-IMG bought the fighting promotion's parent company. A lot of investors wanted to see how their money would grow with this business in 2016. So, they bought the company with a $4.025 billion price tag.
Seven years later, another company-altering shakeup came around. Dana White contacted the WWE and the two joined forces to create their own public company. It was called TKO Group Holdings and its current valuation of $21 billion has been a huge boost to both the UFC and its fighters.
When all of these moves are crunched, the UFC has an estimated valuation of about $12 billion. This insane growth can be attributed to many companies being able to work alongside White and his crew. More than that, their increased and globalized marketing plan has also been solid for all bouts that happen in the octagon. There is obviously just nowhere but up for this company.
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