Paige Bueckers Is the New Face of the WNBA
Paige Bueckers Is the New Face of the WNBA
By Jocelyn Alano April 22, 2025 15:27
The moment Paige Bueckers lifted UConn to its 12th NCAA championship in April 2025, the basketball world knew she was destined for more. Eight days later, the Dallas Wings made it official, selecting her first overall in the WNBA Draft. With her blend of elite skill, marketable charisma, and a resume that rivals legends, Bueckers isn’t just joining the league—she’s redefining its future.
A Collegiate Legacy for the Ages
Bueckers’ final act at UConn cemented her as one of college basketball’s greatest players. She averaged 19.9 points, 4.6 assists, and 4.4 rebounds in her fifth year while shooting 53.4% from the field, 41.9% from three, and 88.9% from the free-throw line5. Her 3.52 assist-to-turnover ratio ranked second nationally, a testament to her surgical precision as a playmaker.
But it was her March Madness heroics that etched her into lore. She dropped 40 points in a Sweet 16 win over Oklahoma, shooting 59.3% from the field and 75% from deep1, then capped the run by leading UConn to its first title since 2016. “She’s the most efficient player I’ve ever coached,” said Geno Auriemma, a man who’s mentored Diana Taurasi and Maya Moore.
The Dallas Wings’ Franchise-Altering Pick
For the Wings, landing Bueckers was a no-brainer. “She’s a momentum-building force,” said GM Curt Miller4. Dallas, which hasn’t won a playoff series since 2009, now has a centerpiece to pair with Maddy Siegrist and Arike Ogunbowale. Bueckers’ ability to play on or off the ball unlocks lineups that could terrorize the league for a decade.
Her $78,831 rookie salary belies her value. Endorsements from Gatorade, Nike, and StockX—forged during her college days—will likely expand, making her one of the WNBA’s most marketable stars before she even steps on the court.
The WNBA’s Perfect Storm
Bueckers arrives at an inflection point for the league. The 2025 season shattered attendance records, and TV ratings are soaring. Her draft drew 1.5 million viewers, a 20% jump from 2024, per early Nielsen estimates. With Caitlin Clark, Angel Reese, and Cameron Brink already headlining, Bueckers adds another layer of mainstream appeal.
“She’s the bridge between UConn’s legacy and the WNBA’s future,” said ESPN’s Rebecca Lobo. That legacy includes predecessors like Sue Bird and Breanna Stewart, who turned collegiate dominance into pro stardom. Bueckers, however, enters a league far more prepared to capitalize on her fame.
The Intangibles: Leadership and Likability
What separates Bueckers isn’t just stats—it’s her aura. Teammates gravitate to her unselfishness (she famously gave up shots to get others involved in the title game), while fans adore her authenticity. Whether discussing social justice or joking about her love of Chipotle, she radiates relatability.
“I want to be remembered as someone who lifted others up,” Bueckers said after the draft. That mindset aligns with the Wings’ community-focused ethos. Miller highlighted her “commitment to give back” as a key reason for the pick.
Challenges Ahead
The transition won’t be seamless. The WNBA’s physicality, condensed schedule, and travel demands test even seasoned stars. Bueckers’ injury history—she missed most of 2022 with an ACL tear—adds risk. But her basketball IQ, honed under Auriemma’s exacting system, gives her an edge.
“She’s already mastered pace and space,” said Wings coach Chris Koclanes. “Now it’s about refining her defense against elite athletes.”
The Big Picture
Bueckers isn’t just the new face of the WNBA—she’s the face of a movement. As the league pushes for higher pay and visibility, her story embodies both the progress made and the work ahead. With her talent and platform, she’s poised to drive that change.
“I’m here to win championships and grow the game,” Bueckers said. If her past is any guide, she’ll do both.
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