Sophie Cunningham’s Net Worth: A Deep Dive into the WNBA Star’s Financial Rise

By Jocelyn Alano June 20, 2025 06:56

Walk into any WNBA arena where Sophie Cunningham is playing, and you’ll sense it: the energy, the edge, the feeling that something unpredictable might happen. That’s Sophie—never just a stat line, always a presence. And if you’re curious about her net worth, you’re not just asking about a bank balance. You’re asking about a journey, a mindset, and the way a modern athlete carves out a life in a league where every dollar is hard-earned.

“I’m Not Just a Basketball Player”

Cunningham has never been one to shy away from a challenge. Whether it’s taking a hard charge in the paint or negotiating her next contract, she’s all in. “I’m not just a basketball player,” she told the St. Louis Post-Dispatch last year. “I want to build something that lasts, whether that’s in business, broadcasting, or giving back.”

That attitude has shaped her financial trajectory. As of 2025, estimates put her net worth at about $1.5 million. That’s not LeBron money, but in the context of the WNBA—where the average player salary hovers around $120,000—it’s a testament to both her talent and her hustle.

The Numbers (But Not Just the Numbers)

Let’s get specific. Cunningham’s WNBA earnings, according to publicly available contracts, have surpassed $570,000 since she was drafted in 2019. Her latest deal with the Indiana Fever is reportedly worth $100,000 for the current season. But here’s where it gets interesting: Sophie’s value isn’t just in her paycheck.

She’s landed endorsement deals with Nike and Commerce Bank, and—unlike some athletes who simply lend their face to a brand—Cunningham is hands-on. She’s appeared in regional campaigns, hosted clinics sponsored by her partners, and even helped design a limited-edition sneaker for Nike’s women’s basketball line. “Sophie brings authenticity,” said a Nike rep in a 2024 interview. “Fans connect with her because she’s real.”

Beyond the Court: Building a Brand

Cunningham’s not content to stop at endorsements. She’s invested in real estate back in Missouri, and she’s quietly building a small portfolio of rental properties. Friends say she’s the kind of person who reads business books on team flights and asks veteran players about their post-career plans.

She’s also dipped into broadcasting, guesting on Suns and Mercury broadcasts, and she’s toyed with podcasting—her off-the-cuff humor and candor make her a natural. “I love telling stories,” she said. “Basketball’s just the beginning.”

The Human Element

What makes Sophie’s story compelling isn’t just the numbers—it’s the way she’s navigating a world that’s still catching up to the value of women’s sports. She’s outspoken about pay equity and has used her platform to advocate for better conditions for WNBA players. “We’re not asking for the moon,” she said at a 2023 panel. “We’re asking for respect, and for the chance to build something lasting.”

The Bottom Line

Sophie Cunningham’s net worth is a snapshot of a career in motion. It’s the product of sweat, savvy, and a willingness to bet on herself. But if you ask her, the real wealth comes from the connections she’s made, the barriers she’s helping break, and the legacy she’s building—one game, one deal, one conversation at a time.