Angel Reese’s 2025 Net Worth: How the Bayou Barbie Built Her Sports Empire

By Jocelyn Alano September 05, 2025 05:37

By 2025, Angel Reese, famously known as the “Bayou Barbie,” has cemented her status as one of the WNBA's brightest stars on and off the court. With an estimated net worth of $1.7 million, this dynamic athlete has built a flourishing sports empire through her WNBA salary, savvy endorsement deals, podcasting ventures, and business investments that underscore her influence beyond basketball.

Reese’s rise began at LSU, where her dominant play helped lead the Tigers to their historic first NCAA Women’s Basketball Championship in 2023. Her impressive college stats include breaking the NCAA single-season record in double-doubles and leading the SEC in rebounds, accolades that catapulted her to being the 7th overall pick in the 2024 WNBA Draft by the Chicago Sky. Her rookie WNBA contract currently pays her $73,439 per year, with incremental raises each season based on the league's rookie scale projected to rise to approximately $93,636 by 2027.

But it’s Reese’s off-court endeavors that significantly bolster her net worth. She has inked endorsement deals with major brands including Reebok her shoe deal launched in 2023 under the new basketball president Shaquille O’Neal and mega-brands such as Amazon, PlayStation, Hershey’s Reese’s Pieces, Calvin Klein, and Beats by Dre. Her ability to diversify endorsements across lifestyle, gaming, fashion, and food sectors sets her apart from many of her peers.

Reese also capitalizes on her large and engaged social media following to expand her personal brand. After entering the 2023 NCAA tournament with 447,000 Instagram followers, she quickly reached 2 million by the end of the year and surpassed 4.6 million by early 2025, making her the most followed player in the WNBA. Her viral presence engages fans through a mix of candid moments, training footage, and relatable content that bridges the gap between elite sports and everyday life.

Another innovative venture contributing to her wealth is her podcast, Unapologetically Angel, where she discusses sports, culture, and her personal journey. The podcast not only deepens her connection with fans but also opens new revenue streams from sponsorships. Reese has candidly discussed how WNBA salaries alone don’t cover all her expenses, highlighting the importance of these diverse income sources.

Angel’s influence extends to sports ownership as well. In 2024, she became part owner of DC Power FC, a professional women’s soccer team in the USL Super League, demonstrating her commitment to growing women’s sports beyond basketball. This move not only signifies her business acumen but also her dedication to elevating female athletes across disciplines.

Despite rising financial success, Angel Reese remains grounded. In an interview at ComplexCon in 2024, she candidly corrected underestimated net worth claims, hinting that she is “way beyond” public estimates and has already “taken care of her family.” Her statement reflects an empowered young woman managing her wealth strategically while embracing her role as a trailblazer.

In summary, Angel Reese’s 2025 net worth of approximately $1.7 million is much more than a rookie salary figure. It represents a savvy blend of athletic talent, brand partnerships, social media influence, media ventures, and ownership stakes. Known for her confidence and outspoken style, Reese continues to build a sports empire that promises long-term impact both financially and culturally in women’s sports.