What is Justin Jefferson's Net Worth?

By Jason Bolton July 22, 2024 04:15 GMT+4 min read

Photo by Jeffrey Becker-USA TODAY Sports

Minnesota Vikings wide receiver Justin Jefferson has been a star in the making. The Vikings selected him in the first round (22nd overall) of the 2020 NFL Draft after he excelled at Louisiana State University. Jefferson is only heading into his fourth NFL season, but he's already a bonafide star at wide receiver in the league.

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How Justin Jefferson Makes His Money

The Minnesota Vikings and star wide receiver Justin Jefferson have agreed to a record four-year, $140 million contract extension including $110 million guaranteed.

Details of Jefferson's contract:

$35 million: Average annual salary
$88.7 million: Fully guaranteed at signing
$110 million: Total guaranteed
$36.9 million: Signing bonus
$30 Million: Option bonus in 2025

Jefferson is now signed through 2028. It is a big-time coin for the 25-year-old receiver, and he's now officially the highest-paid non-quarterback in America.

Endorsement Deals

In addition to his salary from the NFL, Justin has signed with several big endorsements, boosting his overall net worth. His major endorsement partners are:

Nike: In 2021, the sportswear giant signed a multi-year endorsement deal.
Gatorade: He signed a deal with the beverage company in 2022 and was seen wearing his gear during marketing TV commercials with Jefferson.
Bose: Jefferson has been a Bose brand ambassador since 2023.

While it is not disclosed publicly how much these endorsement contracts are worth, Jefferson makes millions every year from the deals.

Investments and Other Income

Outside of the millions he is collecting as an NFL star and from endorsements, Justin Jefferson has been developing some money-making endeavors through different business ventures, including Parcel Investments.

In 2022, Jefferson co-launched a venture capital firm, "JJ Ventures," geared towards early-stage technology startup investments. His investment portfolio remains undisclosed, but this venture and the others are believed to contribute to his estimated net worth.

What is Justin Jefferson's Net Worth?

Since Justin Jefferson signed in the NFL two years ago, his net worth has benefitted significantly from a sizeable increase in his earnings.

As a rookie in 2020, Jefferson had to be at least $2-3 million richer after signing his first contract and getting any early endorsements. Nonetheless, following his leap season in 2022 and bagging a colossal contract extension back in late 2024, Jefferson's net worth has reached somewhere between $50 and even whooping around the $60 million mark.

That marked a mind-bending 1,500+ percent increase in pay in just four seasons for Jefferson, cementing his status as one of the richest young NFL players.

Future Perspective and Projections

Considering Justin Jefferson's young age, ongoing field dominance, and the fact that his recent deal runs over multiple years, there is no doubt that this new contract will continue strengthening Jefferson's net worth.

If he performs at the same level and seals more endorsement deals or potential investing opportunities, it would not be unfair to think Jefferson could reach a net worth of anywhere from $75-100 million by 2028.

The meteoric rise of Justin Jefferson to one of the largest non-quarterback contracts in NFL history is proof that he possesses an elite ability and means more than anything else on a Minnesota Vikings roster. After his record-smashing $140 million contract extension, combined with additional forms of income and flourishing room for development, it is believed that Justin Jefferson has amassed a net worth in the vicinity of roughly $50- $60M and should see an increase over time.

This remarkable financial success is a testament to the incredible value that top NFL players can create, and Justin Jefferson motivates young athletes and entrepreneurs across the country.