What is Drake London's Net Worth?

By Jason Bolton July 25, 2024 11:39

Photo by Mitchell Martin | Atlanta Falcons

Drake London has rapidly ascended to notable fame in the world of professional football, making significant strides on the field and off it in the realm of financial success. At 23, London's career, characterized by a Pro Bowl selection in his rookie year, lucrative deals from his football career, and various endorsements, paints the portrait of an emerging financial titan within the sports industry.

With his net worth steadily climbing due to these endeavors, London's financial portfolio is as promising as his athletic career, signaling an impressive ascent in sports and the global business arena.

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Career Earnings

The Falcons drafted London with the eighth overall pick in 2022 and signed him to a four-year, $21.5 million deal that included a signing bonus of $13.3 million. Including his rookie earnings, London has more than $15 million in career money so far.

As London further thrives on the field, his name is only projected to keep moving that needle upward. Top-tier NFL wide receivers can earn up to $20 - $30 million a year, and the very best of them more than that. With how things are looking up for London, he will likely land a second, though not consecutive, multi-year extension of his career either with the Falcons or another team in upcoming years, which will help boost even more to an already good net worth.

Endorsement Deals & Sponsorships

Aside from his NFL money, Drake London has improved by signing several endorsement deals and sponsorships. Shortly after being drafted, London signed a multimillion-dollar annual endorsement deal with major brands, including Nike, Gatorade, and Bose.

In addition to the money they bring in, these endorsement deals reinforce London's revenue streams and influence as a public figure. London is expected to become more marketable as one of the league's top young players, which would be profitable if it leads to larger endorsements.

Investments & Business ventures

He is also beginning his investing life by spreading his money across a few portfolios. In 2023, he cofounded Dream Crew Capital, a venture capital firm already making various strategic investments in promising startups and technology companies.

Further, London has dabbled in real estate, buying a $5 million mansion in Atlanta not long after being drafted. This provides London with an invaluable asset and a potential future source of rental income or appreciation.

Comparison to Peers

No other player in his general age and experience range across the NFL has a net worth as high as what London now boasts. For perspective, Garrett Wilson, who was also taken in the first round of 2022 and who only went one pick later than London, is said to have a net worth of around $10 million. This distinction speaks to the sizable economic benefits that London has been able to leverage thanks in part to his burgeoning popularity and several intelligent business decisions.

Future Outlook

Drake London is expected to continue climbing the ranks of NFL wide receivers as one of the best in the game, and thus, his net worth should rise almost exponentially.

If all goes as planned for London, he will hit the $50-75 million mark in net worth by his mid-20s, making him one of, if not the highest-paid athlete under 25 years old. With London being successful at whatever he ventures into, his net worth is set to reach new heights in the coming years as a financial titan of professional sports.