The introduction of NIL has really changed the landscape of college football. A lot more stars are choosing to forego the NFL Draft in favor of taking advantage of their marketability at a young age. While that has benefited Shedeur Sanders and the Colorado football squad, there is still a lot more to be said about his career. How much has he earned so far and has success come with it?
Shedeur Sanders' earnings during the 2024 Colorado football season
From Jackson State to Colorado, Shedeur has been balling out. Coach Deion Sanders and Travis Hunter have been a huge help in keeping his performance on the field up to par with other top 2025 NFL Draft prospects too. With all of this success, brands and companies have reached out to the young signal-caller and signed him.
The most notable companies have been with Nike, Beats by Dre, AT&T, Google, and Gatorade among others. This made him get the highest NIL valuation among other college athletes. To put this into perspective, Shedeur beat out Arch Manning, Livvy Dunne, Cooper Flagg, and Paige Bueckers. He is estimated to have an NIL value of around $4.7 million.
All of these figures added and crunched have the Colorado football star tally a net worth of $3 million for 2024. One could only think that this number would grow higher because of how high he is in most analysts' 2025 draft boards.
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