Has Bryson DeChambeau lost any sponsors?

By Indra Gunawan April 15, 2024 13:53

Photo by AP Photo/Eric Gay

Bryson DeChambeau, known for his powerful swing and unorthodox approach to the game, has had a significant impact on the golf world.

His affiliation with the LIV Golf team, a Saudi-backed league, has led to a series of developments regarding his sponsorship deals. This article will delve into the details of the sponsors he has lost and the reasons behind those losses.

Rocket Mortgage Sponsorship Termination

Background

Rocket Mortgage, a long-time supporter of the PGA Tour, had a partnership with Bryson DeChambeau as an ambassador of the Rocket Mortgage brand.

But, his decision to join the LIV Golf Series prompted Rocket Mortgage to end its sponsorship agreement with him.

Impact

This termination reflects the conflict of interest caused by DeChambeau's association with the Saudi-funded LIV Golf Series and Rocket Mortgage's affiliation with the PGA Tour.

The Rocket Mortgage Classic, an annual event held in Detroit, further solidified the connection between Rocket Mortgage, the PGA Tour, and DeChambeau.

Other Affected Golfers

DeChambeau's case is not isolated, as other prominent golfers, such as Dustin Johnson and Graeme McDowell, were also dropped by sponsors after joining the LIV Golf Series.

This trend indicates the repercussions faced by golfers who align themselves with the Saudi-backed league.

Response from Sponsors

RBC and UPS

Similarly, the Royal Bank of Canada (RBC) and UPS cut ties with golfers such as Dustin Johnson and Lee Westwood, respectively, following their involvement with the LIV Golf Series.

Phil Mickelson's Experience

Phil Mickelson faced a mass exodus of sponsors after expressing willingness to overlook Saudi Arabia's human rights abuses for financial gain.

DeChambeau's Transition to LIV Golf

Financial Implications

DeChambeau's reported $100 million deal with LIV Golf signifies a significant financial gain but has also led to the loss of lucrative sponsorships.

Moral Dilemma

The decision to join the LIV Golf Series has not only brought financial benefits but also ethical considerations for DeChambeau and other golfers. The moral quandary associated with aligning with organizations linked to human rights controversies has been a subject of debate within the golfing community.

Future Implications

Industry Response

The swift termination of sponsorship deals with DeChambeau and other golfers by established brands reflects the industry's stance on aligning with contentious entities. This trend may lead to increased scrutiny of golfers' associations and their potential impact on their sponsorships.

Brand Endorsements

As golfers navigate the evolving landscape of professional golf, they may face challenges in securing and maintaining sponsorships due to their affiliations with alternative leagues.

Bryson DeChambeau's journey into the LIV Golf Series has not been without consequences.

The termination of his sponsorship deals with Rocket Mortgage and the experiences of other golfers reflect the complex interplay between financial gains, moral considerations, and the loyalty of sponsors to established golfing institutions.

The case of Bryson DeChambeau losing sponsors due to his association with the LIV Golf Series exemplifies the intricate relationship between professional golfers, their affiliations, and the business interests of sponsors.