The UFC in 2025 continues to showcase some of the highest-paid athletes in combat sports, with a blend of legendary figures and rising stars commanding massive paychecks. From lucrative fight purses to endorsement deals and business ventures, these fighters dominate the financial landscape of MMA. Here’s a detailed look at the highest-paid UFC fighters this year and what drives their earnings.
1. Conor McGregor: The Biggest Draw in MMA
Despite being largely inactive inside the Octagon for over three years, Conor McGregor remains the UFC’s highest earner in 2025. His income, estimated between $30 million and $50 million annually, is fueled not only by fight purses but also by his expansive business empire. McGregor’s ventures include his popular KUDO Protein Popcorn brand and his role as a fight promoter in Bare Knuckle Fighting Championship (BKFC). His unmatched star power and global fanbase ensure that even without frequent fights, he remains the UFC’s top financial draw.
2. Jon Jones: The Heavyweight Champion’s Payday
Jon Jones, the reigning UFC heavyweight champion, commands a base pay of $2 million per fight, with total earnings reaching up to $6.29 million in 2024. His combination of elite skill, marketability, and high-profile bouts makes him one of the most commercially valuable fighters in the sport. Jones’ move from light heavyweight to heavyweight and his championship reign have only increased his earning potential. His ability to consistently headline major events cements his status as a top earner.
3. Alex Pereira: Rising Star and Titleholder
Brazilian fighter Alex Pereira has emerged as one of the highest-paid UFC athletes, earning between $20 million and $25 million per fight. As the UFC light heavyweight champion and ranked #1 in his division, Pereira’s dominance inside the cage translates into significant financial rewards. His previous kickboxing success and exciting fighting style have helped him build a strong fanbase, boosting his marketability.
4. Sean O’Malley: The Bantamweight Sensation
Sean O’Malley, currently ranked #1 in the UFC bantamweight division, earns approximately $3.5 million per fight, making him one of the top earners among younger fighters. Known for his flashy style and charisma, O’Malley draws significant pay-per-view numbers and sponsorships, enhancing his overall income.
Other Notable High Earners
Veterans like Israel Adesanya, Kamaru Usman, Amanda Nunes, and rising stars continue to secure lucrative contracts and endorsements, contributing to the deep pool of high earners in the UFC. Fighters such as Dustin Poirier, Justin Gaethje, and Max Holloway also command substantial paychecks, reflecting their status as consistent main-eventers and fan favorites.
What Drives UFC Fighter Earnings?
UFC fighter pay combines guaranteed “show money,” win bonuses, pay-per-view shares, and sponsorship deals. While median fighter salaries remain modest often under $100,000 per fight the top stars benefit from multi-million dollar contracts and brand partnerships. Fighters like McGregor and Jones leverage their marketability to secure deals beyond fight purses, including endorsements, merchandise sales, and media appearances.
Dana White has acknowledged the disparity in fighter pay but emphasizes that the UFC’s growth and expanding media rights deals will continue to increase earnings for top athletes.
The highest-paid UFC fighters in 2025 reflect a mix of legendary champions, marketable personalities, and rising talents. Conor McGregor’s business acumen and global appeal keep him atop the earnings list, while Jon Jones and Alex Pereira’s championship status ensure their financial dominance inside the cage. As the UFC continues to grow its global footprint, these fighters set the benchmark for success both athletically and financially.
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