Who outfitted Canada for the 2024 Olympics?

By Jayson Panganiban May 13, 2024 08:32

Photo by lululemon / Scott Ramsay

The official outfitting of Team Canada for the Paris 2024 Olympic and Paralympic Games has been a subject of great interest. In this Fan Arch feature, we'll delve into the details of the partnership between Team Canada and lululemon, the Canadian Olympic Committee (COC), and the Canadian Paralympic Committee (CPC).

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Partnership with lululemon

Lululemon, in collaboration with the COC and CPC, has revealed the first summer Athlete Kit for Team Canada ahead of the Paris 2024 Olympic and Paralympic Games.
The Athlete Kit and Retail Collection were launched on April 16, 2024, marking the second Games in a multiyear partnership with the COC and CPC as the Official Outfitter of Team Canada.

Design Process and Athlete Involvement

During the design process, lululemon worked closely with 19 Canadian Olympic and Paralympic athletes across 14 sports to understand their unique needs, test products, and gather feedback.
The company took an innovation-first approach to design a collection driven by athlete insights, focusing on both function and style through innovative construction and performance fabrics within modern silhouettes and Canadian-inspired prints.

Athlete Comfort and Inclusivity

The Athlete Kit was designed with accessibility and athlete comfort in mind, featuring accessible features such as magnetic-close zippers, pull-on loops, and sensory touch guides, while ensuring comfort and functionality in a seated position.
Athletes, coaches, and support staff will wear Team Canada apparel throughout key moments at the Games, including the Opening and Closing Ceremonies, medal ceremonies, media appearances, travel, and daily life in the Athlete Village.
The dedication to detail and working in partnership with athletes ensured that all team members are both stylish and comfortable, making it one of the most adaptable and inclusive kits Canada has ever worn at the Games.

Athlete Testimonials

Athletes who were involved in the design process have expressed their satisfaction with the outcome of the partnership. Damian Warner, the Decathlon Olympic Champion, highlighted the unique personal style and Canadian pride showcased in the kit.
Zak Madell, a Wheelchair Rugby Player and lululemon ambassador, emphasized the brand's commitment to making the pieces accessible and adaptable, focusing not only on looking good but also on feeling good.

Future Legacy Program

An important part of the launch was the expansion of the Future Legacy program, ensuring that 10 percent of sales of select items will go back to Canadian athletes through the Canadian Olympic Foundation and the Paralympic Foundation of Canada.
The Future Legacy gear, including Team Canada-branded scarves, hats, and bags, is priced at $38 each, making it more accessible to fans.

Retail Collection and Availability

Fans can support Team Canada in style, as select items from the Retail Collection launch are available online and in stores in Canada, with additional Team Canada apparel and accessories for both the Olympic and Paralympic Games set to launch online in the U.S. and in select stores in Paris in the lead-up to Paris 2024.

The partnership between Team Canada, lululemon, the COC, and the CPC has not only resulted in a visually appealing and functional Athlete Kit but has also emphasized inclusivity, accessibility, and athlete comfort.

The commitment to detail and athlete involvement in the design process have truly set the stage for Team Canada's representation at the Paris 2024 Olympic and Paralympic Games.

The outfitting of Team Canada for the 2024 Olympics and Paralympics has been a collaborative effort, with a strong focus on athlete needs, comfort, and style, marking a significant milestone in the representation of Canadian athletes on the global stage.