Inside Georgia Amoore’s Lavish Lifestyle: Net Worth, Brand Deals & Boyfriend Revealed

By Jayson Panganiban September 05, 2025 04:25

Georgia Amoore has rapidly transformed from a promising Australian basketball talent to one of the most talked-about figures in women’s college basketball by 2025. Her journey from Victoria, Australia, to collegiate stardom in the U.S. has not only propelled her on the court but also off it into an enviable lifestyle defined by brand deals, a growing net worth, and a much-discussed relationship. Here’s an inside look at Amoore’s rise and life behind the headlines.

Born in 2001 in Ballarat, Victoria, Georgia Amoore first made waves playing for the Ballarat Rush in Australia’s NBL1 league, averaging notable stats of 11.2 points and over three assists per game in 2019. She then committed to Virginia Tech before transferring to Kentucky in 2024, where she averaged nearly 20 points per game while leading the Wildcats deep into the NCAA tournament. Her skill and leadership on the hardwood have made her one of the most exciting guards in women’s college basketball.

Financially, Amoore’s net worth is estimated between $1.5 million and $2 million in 2025 a remarkable feat for a college athlete. This wealth comes primarily from her rookie WNBA contract with the Washington Mystics, who selected her sixth overall in the 2025 draft, coupled with lucrative NIL (Name, Image, and Likeness) deals. Amoore signed with prominent agencies Triumph NIL and SIG Sports, which have helped her secure endorsements beyond sports, including partnerships with apparel brands and youth-focused athletic campaigns.

Her endorsement portfolio reflects a careful curation of brands that align with her image a rising star with both fierce competitiveness and genuine community involvement. Notably, Georgia uses her platform to empower young female athletes through clinics and mentoring, blending her athletic success with inspiring social influence. “Basketball is my anchor but it doesn’t define every part of me,” Amoore shared in an interview, underscoring her multifaceted persona.

Amoore’s lifestyle reflects her growing prominence. She’s known for a chic, streetwear-inspired style that resonates strongly with Gen Z, attracting brands interested in authentic youth engagement. Her Instagram following crossed 70,000 by mid-2025 and continues growing, fueled by behind-the-scenes glimpses into training, fashion, and family life. Fans appreciate how she balances rigorous training with a vibrant social life, often sharing moments supporting her younger sister Gemma’s basketball journey.

Off the court, Amoore’s relationship with Kentucky Wildcats men’s basketball player Kedren Johnson has been subtly spotlighted. The couple announced their engagement in April 2025 after dating for over a year. Their relationship exemplifies a modern athlete pairing rooted in mutual support amid the intense collegiate sports environment. Both are celebrated for their respective talents and seen as emerging power figures in college basketball circles.

While Amoore’s 2025 rookie WNBA salary is around $1.75 million over four years, her NIL earnings notably surpass this figure annually. These deals, coupled with her WNBA contract, lay the foundation for a flourishing career both on and off the hardwood, positioning her as a future face of women’s basketball and a trendsetter in sports branding.

In summary, Georgia Amoore’s lavish lifestyle in 2025 is the product of years of relentless dedication, smart career choices, and a growing brand that transcends basketball. With her net worth climbing and endorsements increasing, Amoore represents the new generation of athletes who leverage authentic connections and diversified income streams to secure lasting influence and financial success.