LA28 Olympics: Uber Named Official Rideshare Partner for the Games

By Jayson Panganiban July 10, 2025 11:31

As the world looks ahead to the 2028 Olympic and Paralympic Games in Los Angeles, a major partnership has been announced that promises to revolutionize mobility and delivery services during the event. On July 9, 2025, Uber confirmed it will serve as the official rideshare and on-demand delivery partner for LA28 and Team USA, marking a significant step in the Games’ preparations and underscoring the growing role of technology in global sporting events.

This landmark agreement, part of a broader surge in sponsorships for LA28, will see Uber deploy its extensive mobility platform to facilitate seamless transportation across the sprawling Los Angeles metropolitan area. With Olympic venues scattered throughout the city and its surroundings, efficient movement is paramount. Uber’s involvement will include rideshare options ranging from cars to bikes and scooters, ensuring multi-modal transport solutions that align with LA28’s commitment to hosting a transit-first Games.

Dara Khosrowshahi, CEO of Uber, expressed enthusiasm about the partnership:
“We’re honored to partner with LA28 and Team USA. It’s a tremendous privilege for us to help people from across the globe move around LA and offer on-demand delivery to the Olympic and Paralympic Village. The drivers, couriers, and merchants who will show up for visitors and locals are the backbone who make the partnership come together. The Olympic and Paralympic Games are a true celebration of the human spirit, and we’re incredibly proud to be LA28’s trusted partner.”

Beyond rideshare, Uber Eats will power on-demand food delivery to athletes residing in the Olympic and Paralympic Villages, enhancing convenience and comfort during their stay. Additionally, LA28 plans to integrate Uber Eats mobile ordering at select venues, elevating the spectator experience with streamlined access to food and beverages.

This partnership also extends into media collaboration. Uber will support NBCUniversal’s coverage of both the Milan-Cortina 2026 Winter Olympics and the LA28 Games, leveraging its technology and innovation to bring athlete stories and competition highlights to fans worldwide. Mark Marshall, Chairman of Global Advertising and Partnerships at NBCUniversal, highlighted Uber’s alignment with the Olympic spirit:
“With its leadership in tech and innovation, Uber embodies the spirit of the Olympics, making them the perfect partner for the upcoming Games. As we prepare to showcase the incredible athletes competing in Milan Cortina and Los Angeles, we look forward to collaborating with Uber throughout our extensive coverage and highlighting the seamless mobility experience they’ll provide during the Games.”

The timing of this deal reflects the accelerating momentum in LA28’s sponsorship sales, with Uber joining seven other partners announced this year, including Honda at the highest tier. This influx of support signals strong corporate confidence in the Games’ vision and operational plans.

LA28’s Chairperson and President, Casey Wasserman, emphasized the importance of mobility to the Games’ success:
“Mobility is at the heart of what makes the Olympic and Paralympic Games extraordinary, connecting athletes to venues, fans to experiences, and our global community across LA. Uber’s commitment to innovation and seamless service aligns with our vision to deliver an unparalleled Games experience that showcases the very best of what our city and these athletes represent.”

As Los Angeles prepares to host the Olympics for the third time and the Paralympics for the first time the partnership with Uber ensures that transportation and delivery challenges will be met with cutting-edge solutions. With over 55 Olympic and Paralympic sports, 800+ events, and thousands of athletes and visitors expected, Uber’s role will be critical in keeping the Games moving smoothly.

In summary, Uber’s designation as the official rideshare and on-demand delivery partner for LA28 and Team USA represents a forward-thinking collaboration that blends technology, sustainability, and convenience. This partnership not only supports the logistical demands of one of the world’s largest sporting events but also enhances the experience for athletes, fans, and residents alike, setting a new standard for Olympic mobility in the 21st century.