The Top 10 Most Purchased Jerseys in the NWSL 2023

By Jayson Panganiban November 17, 2023 03:55

Photo by Graphic courtesy of NWSL

The National Women's Soccer League (NWSL) is a professional women's soccer league in the United States. The league's 2023 season brought about a wave of new jersey designs that found inspiration in surprising places, ranging from space travel to gasworks and even bad tattoos. The release of these new kits generated mixed reviews, with some lacking color and creativity, while others stood out for their unique designs and inclusivity. Amidst this backdrop, certain jerseys emerged as the most sought-after by fans, reflecting the preferences and tastes of NWSL supporters. Here are the top 10 most purchased jerseys in the NWSL 2023:

Washington Spirit: Despite receiving criticism for their all-black and all-white kits, the Washington Spirit's jerseys have captured the attention of fans, making them one of the most sought-after in the league. The bold simplicity of the designs and their association with the team's identity have contributed to their popularity.
San Diego Wave FC: While the lack of color differentiation in San Diego Wave FC's kits was disappointing to some, they have still managed to attract a significant fan following. The minimalist approach and clean aesthetics of the jerseys have resonated with supporters, propelling them to a prominent position in terms of sales.
North Carolina Courage: The North Carolina Courage's jerseys have garnered substantial interest from fans, despite ranking lower in the overall style rankings. The team's strong fan base and the symbolic value of the jerseys have contributed to their popularity and widespread appeal.
Houston Dash: Praised for the vibrant orange color of their kit, the Houston Dash have seen a surge in jersey sales. Despite mixed opinions about the design, the bold and eye-catching hue has made their jerseys a favorite among fans, reflecting the impact of color choices on consumer preferences.
Orlando Pride: The revamp and inclusivity of Orlando Pride's jerseys have resonated with fans, positioning them as one of the top-selling jerseys in the NWSL 2023. The reimagined designs and the team's commitment to diversity and representation have struck a chord with supporters, driving up demand for their jerseys.
OL Reign: Known for their psychedelic-style print, OL Reign's jerseys have garnered significant attention and sales. The unconventional and artistic nature of the designs has appealed to a niche market of fans, contributing to their strong presence among the most purchased jerseys in the league.
Gotham FC: Gotham FC's emphasis on color inclusion and innovative designs has translated into high jersey sales. The visual appeal and distinctiveness of their jerseys have captured the interest of fans, establishing them as a popular choice within the NWSL merchandise landscape.
Nike Game Jersey - Black: The classic and timeless appeal of the Nike Game Jersey in black has made it one of the most sought-after pieces of NWSL merchandise in 2023. The versatility and enduring popularity of this staple item have cemented its position as a top-selling jersey.
Nike Vapor F.U.S.E. Limited Jersey: Known for its cutting-edge technology and limited availability, the Nike Vapor F.U.S.E. Limited Jersey has garnered considerable demand from NWSL fans. The combination of performance features and exclusivity has propelled its sales and popularity within the league.
Other Teams: While specific rankings for the remaining teams' jerseys were not provided, it is evident that several other teams have also seen significant sales and fan engagement. The diverse range of designs, colors, and thematic inspirations across the league has contributed to a rich tapestry of jersey preferences among NWSL supporters.

The NWSL's 2023 season has witnessed a diverse array of jersey designs, each with its unique appeal and fan following. From bold colors to innovative prints and inclusive messaging, the top 10 most purchased jerseys in the NWSL reflect the dynamic intersection of sports, fashion, and fan culture. As the league continues to evolve, these jerseys serve as tangible expressions of team pride and fan allegiance, shaping the visual landscape of women's soccer and the broader sports merchandise industry.