Style and Function: The Rise Of Utility Fashion In Athleisure

Style and Function: The Rise Of Utility Fashion In Athleisure

When you think about utilitarian clothing, what comes to mind are pieces that are anything but stylish or chic. Think practical items like boiler suits and workwear jackets, which are designed to be useful, protective, and durable for manual work activities. But over the years, many designer brands have started incorporating elements of utilitarian wear into their designs. Sportswear and athleisure brands have also increasingly adopted this cool yet functional aesthetic for their clothing lines and collaborations. As a result, 45 percent of consumers are gravitating towards brands like Stussy, while 38 percent are buying pieces from Salomon, which reflects the rise of utilitarian fashion in athleisure. 

Some of the most fashionable professional athletes and celebrities have also been spotted wearing athleisure ensembles with a utilitarian twist. With sports heroes and their fans getting into this fashion trend, it's likely that more brands will be coming up with their own utility-inspired pieces to stay relevant in the activewear market. Here's why utility fashion in athleisure will continue to rise, and a few simple ways to wear this cool fashion trend.

Demand for Versatility

Many athleisure brands started adding utility fashion into their collections as a response to a growing demand for versatile clothing that could take wearers from sports or workouts to everyday activities. This is why over the past years, we've started seeing a lot of collaborations between brands and designers known for their utilitarian approach. There's the Nike x Matthew M. Williams collab which features technical outerwear, monochrome leggings, facemasks, and clothing with removable layers such as their 3-in-1 shorts. There's also Adidas and their collaboration with the Japanese streetwear brand Neighborhood, and they released a parkour-inspired Run City collection that includes a utilitarian-style jacket, t-shirt, longsleeved tee, and shorts. 

Having items of athleisure clothing that could perform multiple functions can be a game changer for those who dislike changing several times a day, as well as for people who prefer a well-curated wardrobe. You can slip on a pair of modern lightweight cargo pants for a yoga or Pilates class, for instance, then wear it with a pair of Adidas sneakers for running errands or walking around the city. Meanwhile, a utility-style running jacket can be worn while training outdoors in the rain, then later, you can take off the outer layers and wear the jacket with jeans to have dinner with friends. 

Functional Design Features

Tradtional utilitarian clothing has practical elements since they're worn by those in the military and people who do manual work. Think about the classic Burberry trench coat. Most people consider it as a timeless fashion piece, not knowing that originally, it was designed to be worn by British military officers in World War I. The coat is made of water-resistant fabric, has multiple pockets big enough to hold maps, documents, and personal belongings, and D-rings for clipping on binoculars, weapons, and other essential tools.

In the same way, utility features in athleisure wear can make clothing or gear more functional without compromising style. Cargo style pockets integrated into running shorts or jackets can hold essentials like smartphones, earbuds, keys, cash, and credit cards. Keys can be clipped onto D-rings, while toggles and drawstrings secure clothing and accessories, and they also allow you to adjust and customize the fit of your clothes. To create a balanced and modern look, wear only one athleisure piece with utilitarian features, and pair it with a classic item. For example, cargo joggers can be paired with a long-sleeved tee, while a multi-pocket windbreaker can be worn with a plain pair of running shorts. Both outfits will work for exercising outdoors and movie dates. 

Utilitarian fashion in athleisure is an enduring trend that's perfect for everyone, whether you're a pro athlete, a celebrity, or just a person with a busy lifestyle. Pick up a few athleisure pieces with practical details, and see how it helps you build a functional yet stylish wardrobe.


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