The Rise of MLS Jersey Sales in 2024: Who Are the Top 5?

By Edcel Panganiban June 14, 2024 15:14

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The Major League Soccer (MLS) has witnessed an exhilarating surge in jersey sales, reflecting the growing popularity of the sport and the undeniable influence of star players. Let's delve into the details of this remarkable rise, exploring the top-selling MLS jerseys and their impact on the league.

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Top Sellers

The 2024 MLS season has brought a slew of the best top-selling player jerseys across the league with some of the biggest names in world football leading the way. Here are the top sellers by latest count.
1. Lionel Messi - Inter Miami CF
2. Luis Suárez - Inter Miami CF
3. Luciano Acosta - FC Cincinnati
4. Cucho Hernandez — Columbus Crew
5. Riqui Puig - LA Galaxy

All of these rankings are based on Adidas MLS jerseys sold on the official website. . These star players not only affect the games on the field, but they also bring revenue and interest in MLS merchandise.

The Law of the Surge

Multiple factors — mainly the signings of international superstars such as Messi and Suárez — led to an explosion in MLS jersey sales. The allure of the PuGs has not just improved the level of competition, it has increased interest among fans, resulting in a huge spike in merch sales.

Impact of International Icons

The Lionel Messi and Luis Suárez to Inter Miami CF era would no doubt be a sea change for the league. They have helped to increase jersey sales dramatically by being among the most famous football stars to have ever played the game, and have massive fan bases around the world.

Homegrown Talent & Rising Stars

The growth of local players and domestic stars has also boosted the numbers - especially considering the International icons along with college players. That has fueled interest in players like Luciano Acosta and, most recently, Pedo De la Vega and Hany Mukhtar, helping create sales for their jerseys and widening MLS' global reach beyond international superstars.

Club Success and Fan Involvement

The arrival of Inter Miami CF, Seattle Sounders FC, and Columbus Crew at the top of the NFL hierarchy has further expanded the momentum of the jersey sales. Now that these two teams are playing out of their minds on the field, people are more interested in buying their favorite player's jersey, which has contributed to a spike in merchandise sales.

Stats & Growth: A Look Behind the Numbers

The MLS jersey sales numbers from 2024 are jaw-dropping - a testament to the growing strength and connection with fans that the league is enjoying.
The top 25 t-shirts sold by MLS clubs so far this season have been led by Inter Miami CF with 5 players sold, followed by Seattle Sounders FC and Columbus Crew.

The Future We Have to Embrace

The spike in jersey sales arrives as the 2024 MLS season marches on with the league making a larger splash in the global football pecking order. A combination of international icons and native-born talent puts MLS on the brink of taking the sport head-on, and the future only looks brighter.
The increase in MLS jersey sales is a clear indication that when it comes to attracting fans and making money on merchandise, the league is doing well for itself. These trends should be interesting to follow as the season continues and how much these star players will have affected the commercial success of the league overall.
In its entirety, the uptick in MLS jersey sales from 2024 drives home the increasingly global attraction of the league, solidifying the fact that at both the top of the sport and on the rise, star players, from international superstars to burgeoning young stars, draw fans to be uniformed alike. Both of these trends will be something to keep an eye on as the league continues to grow around the world, revolutionizing the future of MLS and soccer as a whole.