Lionel Messi: Unveiling the Business Portfolio of the Soccer Superstar
Lionel Messi: Unveiling the Business Portfolio of the Soc...
By Oliver Wiener June 11, 2024 06:42
Lionel Messi, acknowledged as one of the greatest footballers to ever play the game, has not only mapped the footprints of success in the world of football but also opened other businesses.
By delving deeply into the wide range of business interests Messi has, this article aims to provide a comprehensive examination of the business and investment profile of the soccer icon.
How Can Lionel Messi Make So Much Money in 2021 Lionel Messi's Current Net Worth and Income Streams
Lionel Messi Fun Fact According to most reputable sources, like Forbes, Lionel Messi net worth comes close to $650 million.
He has multiple lines of income - his professional football salary, endorsement deals, and different business ventures.
At FC Barcelona Messi earned around $92 million per annum throughout his career, hence making him among the highest-paid footballers.
Messi also netted a range of major endorsement deals with the likes of Adidas, PepsiCo and Huawei to go alongside his bumper salary. These deals have been a major game-changer as far his net worth is concerned.
Messi's Business Ventures
1. Messi Experience Park (MEP)
Located in Nanjing, China, the Messi Experience Park is expected to cost upwards of $200 million to develop, and is being put together by Media pro, the Phoenix Group and Leo Messi Management.
Although postponed by the pandemic, it intended to materialize itself as an amusement park of sorts to further embed the Messi brand in the evidently weakened souls of the people.
2. The Messi Store
Through a licensing partnership with MGO Global, the Messi Store has been focused on themed apparel, like T-shirts and jackets.
Despite a shaky start, there was significant success at the tills after Messi's switch to Inter Miami.
3. MiM Hotels
MiM Hotels is Messi's answer - a joint venture with the Majestic Hotel Group operating six boutique properties in locations including Ibiza, Mallorca and Andorra.
4. Play Time
For Messi, launching the holding company, Play Time, was the brain child act of serial entrepreneur Razmig Hovaghimian, who was tasked with incubating companies and investing.
Business Implications of Messi's Move to Inter Miami
1. Revenue: $10 million | Tickets sold: 10,000,000
Inter Miami's ticket sales have increased by 450% since Messi's arrival, with the team aiming for $200 million revenues in 2024, more than three times the figure previously-set prior to Messi's acquisition.
2. Opportunities for Merchandise Sales and Licensing
The sale of Messi to Inter Miami will also influence the figures collected in terms of commercialization and licensing.
With his globally recognized name and arguably the greatest football player to play the game, Messi is definitely expected to increase the value of Inter Miami with new endorsement deals and more likely trigger interest in the bootleg scene.
On the whole
Messi has emerged as a successful businessman with a range of business interests such as the Messi Experience Park, the Messi Store, MiM Hotels and Play Time which show his keen business acumen and astute investments.
Not just that the departure has affected the club on financial side, but it also brings new possibilities for the merchandising and licensing deals for Inter Miami.
While Messi keeps growing his business emporium, his talented business side, in sync with his football adeptness, are to remain, making a legacy for ever and ever.
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