What Endorsement Deals Does Aaron Judge Have?

By Oliver Wiener March 21, 2024 05:37

Photo by Getty Images

Aaron Judge, the esteemed New York Yankees outfielder, has been no stranger to the world of lucrative endorsement deals.

His on-field prowess, combined with his off-field appeal, has made him an attractive figure for numerous brands.

Let's delve into the comprehensive exploration of the endorsement deals that have contributed to Aaron Judge's off-field success.

Signing with Jordan Brand

In August 2023, Aaron Judge made headlines by signing a significant shoe deal with Jordan Brand, a subsidiary of Nike.

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This move positioned Judge as the fifth current Major League Baseball (MLB) player to join the Jordan Brand roster, alongside other prominent names such as Mookie Betts, Manny Machado, Vladimir Guerrero Jr, and Jazz Chisholm Jr.

Contract Details

The 31-year-old outfielder exclusively agreed to wear Jordan Brand's shoes, marking a significant transition from his previous affiliation with Adidas since 2018.
The announcement solidified Judge's commitment to donning Jordan Brand gear, reflecting the brand's confidence in his marketability and influence within the realm of professional baseball.

On-Field Presence

Throughout the 2023 season, Aaron Judge was frequently spotted sporting Jordans while on the field, foreshadowing his eventual partnership with the renowned brand.
Notably, Judge received exclusive 'Double Gum' Air Jordan 1 Low shoes for batting practice, hinting at the forthcoming unveiling of more custom designs as the season progressed.

Previous Endorsement Engagements

Prior to his association with Jordan Brand, Aaron Judge had already established himself as an attractive figure for endorsement deals.

Notably, his exploits on the field and his prominent status as a New York Yankees player have played pivotal roles in solidifying his off-field success.

Endorsement Variety

Judge's endorsement portfolio is diverse, featuring collaborations with renowned names such as Adidas, Pepsi, and Fanatics.
In addition to global brands, Aaron Judge has also leveraged his popularity in the greater New York area, securing deals with local and regional chains, including restaurant chains and other entities.

Brand Affiliations

While Judge had been previously tied to Adidas, his transition to Jordan Brand signified a significant shift in his endorsement trajectory, indicating his appeal to leading sportswear brands and the broader market.
Notably, the transition to Jordan Brand illustrated Judge's ability to capture the attention of iconic brands and the impact of his brand affiliations on his overall market value.

Impact on Market Value

Aaron Judge's endorsements have contributed significantly to his overall market value, elevating his stature as a prominent figure in professional baseball. His ability to secure deals with globally recognized brands and his appeal to regional markets in New York have propelled his off-field earnings to remarkable heights.

Market Recognition

Judge's No. 99 jersey was among the top-selling jerseys, underscoring his widespread recognition and popularity among baseball enthusiasts.
His on-field performance, combined with his marketability, has positioned him as one of the most recognizable names in baseball.

Off-Field Earnings

In 2023, Aaron Judge's off-field earnings were estimated at an impressive $44.5 million, solidifying his position as one of the highest-earning players beyond his on-field endeavors.
The amalgamation of his on-field excellence and off-field appeal has bolstered Judge's financial standing, showcasing the profound impact of endorsement deals on his overall income and market influence.

Overall

Aaron Judge's journey in the realm of endorsement deals has been characterized by strategic brand affiliations, diverse collaborations, and a notable transition to Jordan Brand.

His ability to leverage his on-field success and his appeal to regional and global markets has positioned him as a prominent figure in the world of professional baseball endorsements.

Aaron Judge's endorsement deals exemplify the intersection of athletic prowess, market appeal, and brand recognition, underscoring his status as a leading figure in the realm of professional baseball endorsements.