Is Lebron James Signing a Deal With Fanatics?

By Jocelyn Alano January 12, 2024 08:47

LeBron James, the iconic NBA superstar, has recently signed an exclusive multi-year trading card partnership with Fanatics Collectibles, marking a significant shift from his previous 20-year association with Upper Deck. This deal with Fanatics is anticipated to bring a new wave of collectibles and trading cards featuring the basketball legend, including a unique signed card featuring him alongside his son, Bronny James, in their respective high school and college uniforms. The deal is expected to be worth more than $5 million per year, and it signifies a noteworthy move for both LeBron James and the trading card industry as a whole.

The Deal Details

The multi-year trading card deal between LeBron James and Fanatics Collectibles has been announced, signifying a significant shift from his previous partnership with Upper Deck.
The deal includes a new inventory of signed cards, with a unique collection set to be released on January 19, 2024, featuring a one-of-a-kind signed card of LeBron James and his son, Bronny James.
While the exact terms of the deal have not been disclosed, experts estimate its value to be over $5 million per year.

LeBron James' Statement

In response to the partnership, LeBron James expressed his excitement about sharing more moments with his fans through this collaboration with Fanatics. He emphasized the celebration of greatness in sports and the enjoyment of those moments, with many more to come.

Fanatics' Enthusiasm

Fanatics Collectibles CEO, Mike Mahan, expressed the company's excitement about the collaboration with LeBron James, highlighting their goal to push the envelope of the trading card hobby and ignite fan and collector passion. This partnership with one of the best athletes in the world is expected to further elevate the trading card game and the fan experience.

Industry Impact

LeBron James' move to Fanatics marks a significant coup for the company, which has been making substantial strides in the trading card industry, particularly after acquiring Topps in 2022.
The partnership solidifies Fanatics' position in the industry, as it is set to replace Panini as the NBA's official partner in 2026, in addition to holding deals with Major League Baseball and the NFL Players' Association.
This deal with LeBron James is expected to have a lasting impact, potentially stretching well beyond his playing career.

LeBron James' partnership with Fanatics Collectibles represents a pivotal moment in the trading card industry, with the potential to redefine the landscape of sports memorabilia and collectibles. This move signifies a new chapter for both LeBron James and Fanatics, with the promise of innovative and exclusive offerings for fans and collectors alike.

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