Fanatics Fest Review: Why This Sports Collectibles Event Was a Must-See

By Jason Bolton June 23, 2025 10:52

Fanatics Fest NYC 2025, held from June 20 to 22 at the Javits Center, solidified its place as the ultimate celebration for sports fans, collectors, and pop culture enthusiasts. Building on the success of its inaugural 2024 event, this year’s fest expanded in scale and scope, drawing over 70,000 attendees and featuring more than 500 athletes, celebrities, and creators. The event was a vibrant fusion of sports memorabilia, interactive experiences, autograph sessions, and live programming, making it a must-see for anyone passionate about sports and collectibles.

A Gathering of Sports Royalty and Fans

One of the biggest draws of Fanatics Fest was its star-studded guest list. Legendary athletes such as LeBron James, Tom Brady, Kevin Durant, and Derek Jeter were present, alongside rising stars like Victor Wembanyama and Aaron Judge. The event also welcomed WWE icons including The Undertaker and Cody Rhodes, plus cultural figures like Travis Scott, who debuted his exclusive Cactus Jack x Topps collaboration. Fans had the unique opportunity to meet their heroes, get autographs on personal memorabilia, and snap photos, creating unforgettable moments. As Fox5NY reported, attendees could bring their own items to be signed or purchase exclusive merchandise on-site at the Fanatics Superstore.

Immersive Experiences and Exclusive Content

Fanatics Fest went beyond autograph sessions with immersive league and team zones from the NBA, NFL, MLB, NHL, WNBA, and WWE. These areas featured cutting-edge virtual reality activations, interactive booths, and exclusive merchandise drops. The “Museum of Greatness” was a standout attraction, showcasing over $200 million worth of trading cards and memorabilia, including rare items from legends like Michael Jordan, Babe Ruth, and Lionel Messi. Many artifacts were publicly displayed for the first time, offering fans an unparalleled glimpse into sports history.

The Debut of Fanatics Games

A new highlight in 2025 was the Fanatics Games, a multi-event competition pitting 50 pre-registered fans against 50 celebrities, athletes, and influencers in skill challenges ranging from quarterback accuracy to golf and WWE-style entrances. The stakes were high, with a $1 million grand prize, a 2025 Ferrari 296 GTB for second place, and a rare LeBron James Topps Gold Refractor card valued at $250,000 for third. This innovative competition blended athleticism and entertainment, engaging fans directly and adding a fresh dynamic to the fest.

Panels, Podcasts, and Cultural Crossovers

Over the weekend, more than 200 athletes and celebrities participated in panels and live podcasts, discussing topics from career journeys to industry insights. Notable sessions included an intimate fireside chat between Kevin Durant and Taylor Rooks, where Durant reflected on his legendary career and future ambitions. The festival also featured cultural crossovers with exclusive sneaker drops, lifestyle brand activations, and music performances, creating a holistic fan experience that transcended traditional sports events.

Why Fanatics Fest Was a Must-See

Fanatics Fest’s blend of star power, interactive experiences, and exclusive collectibles made it a landmark event in the sports and memorabilia world. Its ability to bring together athletes, fans, and collectors under one roof created a community atmosphere rarely seen at large-scale conventions. The event’s expansion in 2025 with more guests, larger venue space, and enhanced activations demonstrated Fanatics’ commitment to evolving the fan experience.

As Fanatics CEO Michael Rubin stated, “Fanatics Fest is more than an event; it’s a celebration of passion, culture, and the unbreakable bond between athletes and fans.” For collectors and sports enthusiasts alike, the fest offered a rare chance to connect with the stories, personalities, and memorabilia that define sports history.

Fanatics Fest NYC 2025 was a resounding success, delivering unforgettable moments, exclusive collectibles, and innovative fan engagement. Whether it was meeting legends like Tom Brady, exploring the Museum of Greatness, or competing in the Fanatics Games, attendees experienced a festival that celebrated sports in all its glory. As the event continues to grow, it promises to remain a must-see destination for anyone who lives and breathes sports culture.