Is Kendrick Lamar Sponsored by Nike?
Is Kendrick Lamar Sponsored by Nike?
By Jason Bolton June 23, 2024 05:25
Kendrick Lamar is not only a legend in the music world but also for sneakerheads with his choice of footwear. This read looks at Kendrick Lamar's brand partnership with Nike to consider whether or not this means he has a legitimate deal with the Swoosh. We're going to attempt to resolve just how these two seemingly unrelated topics can go hand in hand with one another.
Kendrick Lamar Always Loves Nike.
Kendrick Lamar to Nike is a relationship rooted in his crowning the classic Cortez as his city's unofficial sneaker. Even during his Reebok deal, he was seen wearing the legendary Nike shoes.
Kendrick Lamar x Nike Cortez Kenny 1
One of those collaborations was the Kendrick Lamar x Nike Cortez Kenny 1 that dropped in January 2018. This iteration of the shoe was dropped on the day of the Grammys 2018, sticking to Cortez's core black and white colorway aesthetics yet layer in red stitchwork and a bold 'DAMN' twittering along its lateral. It was a significant step for Lamar to work with Nike on this, which now publicly aligns him with the brand.
React Element 55 Collab
Among the many collaborations between Kendrick Lamar and Nike, the React Element 55 stands out as one of the most memorable pieces. This collection was anchored by Lamar's take on this particular shoe, an altered lunar-like print suggesting the lunar pull of these competing aspects of life. This collaboration showed how Lamar was leaning into his art with footwear as he built a greater bond with Nike.
pgLang x Converse Collection
Kendrick Lamar leaped beyond the boundaries of music and into the world of fashion with his co-designed pgLang x Converse collection. The partnership upgraded timeless silhouettes with eye-catching metallic silver eye stays, popped contrast stitching, and unique co-branded hits.
On the whole
Kicking off a long-term relationship with the Swoosh, Kendrick Lamar's associations with Nike are noted through his collaborations and on-foot nods. However, there is no official news confirming the sponsorship or endorsement deal between Kendrick and Nike. A formal sponsorship with Nike would be massive for the artist, potentially giving a Lamar-endorsed release even more fashion and sneaker clout.
Neither party has said anything on record, so the relationship between Kendrick Lamar and Nike has yet to be clarified.
Factoring in Kendrick Lamar's continued ability to leave his mark on culture through various creative third eyes, we must also acknowledge what he represents by his legacy over Nike.
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