The top 10 Biggest Athlete Sneaker deals in history

By Edcel Panganiban February 15, 2024 06:24

Photo by COURTESY OF ADIDAS

Sneaker deals in the world of sports have always been a significant aspect of a professional athlete's career. These deals not only reflect the athlete's popularity but also contribute significantly to their overall earnings. Here's a breakdown of the top 10 biggest athlete sneaker deals in history.

1. Michael Jordan - Nike

Michael Jordan's partnership with Nike is one of the most famous and lucrative in sports history. It began in 1984 when Nike approached the Chicago Bulls rookie to design his own unique sneakers: the immortal Air Jordans. This deal has been immensely profitable, with Jordan reportedly earning over $1.3 billion from the partnership.

2. LeBron James - Nike

LeBron James signed a 7-year, $87 million deal with Nike in 2003, setting a record for the largest rookie sneaker deal in NBA history. This deal has been extremely successful, with reports of Nike offering him a lifetime endorsement deal worth a billion dollars.

3. Zion Williamson - Jordan Brand

Zion Williamson signed a 5-year, $75 million deal with Jordan Brand in 2019, making it one of the most lucrative rookie sneaker deals in NBA history. This deal showcases the potential of the young player in terms of endorsements and brand collaborations.

4. Rory McIlroy - Nike

Former number one golfer Rory McIlroy penned a 10-year, $250 million deal with Nike in 2013, breaking the record for a British sportsperson. He later signed a 10-year extension in 2017, thought to be worth another $100 million, emphasizing the significance of the partnership.

5. Kevin Durant - Nike

Kevin Durant signed a 7-year, $60 million deal with Nike in 2007, which ultimately led to a potential 10-year deal through 2024 that has the potential to reach $300 million, plus a $50 million retirement package. This deal demonstrates the long-term success and profitability of such partnerships.

6. Giannis Antetokounmpo - Nike

Giannis Antetokounmpo's partnership with Nike reflects his relentless work ethic and journey to becoming the first European-born player to have his own sneaker as part of Nike's signature selection. This deal signifies the global appeal and recognition of the athlete.

7. Luka Doncic - Jordan Brand

Luka Doncic's exact financial figure of the deal is not publicly available, but it is reported to have been for five years and a seven-figure dollar amount. This deal highlights the growing influence of international athletes in the sneaker market.

8. Kawhi Leonard - New Balance

Kawhi Leonard's deal with New Balance is reported to be worth significantly more than a previous offer from Nike's Jordan brand. This deal showcases the influence and marketability of star players in driving such lucrative partnerships.

9. Damian Lillard - Adidas

Damian Lillard's partnership with Adidas has been notable, with his Adidas Dame signature shoe being among the most popular non-Nike/Jordan signature models in the league. This highlights the success of athletes in establishing their own successful sneaker lines.

10. Joel Embiid - Under Armour

Joel Embiid's contract with Under Armour was expected to make him the highest-earning center in the NBA, reflecting the significance of individual player endorsements within the sneaker market.

These top 10 biggest athlete sneaker deals in history underscore the immense influence and marketability of star athletes across various sports. These partnerships not only contribute to the athletes' earnings but also showcase the global appeal and recognition of their individual brands.