How Shaquille O'Neal and Taahirah O'Neal created the Big Chicken empire
By Kirsten Cunanan October 21, 2024 09:11
Shaquille O’Neal has left his mark on the NBA world as “Big Diesel”, now his next project with daughter Taahirah is Big Chicken.
Shaq’s star power transcends four corners of the court. His name is a household staple, even with non-basketball fans. This is thanks not only to his prolific career as a professional basketball player but also to his platinum-selling music and box office hits. Big Shamrock certainly doesn’t put all his eggs in one basket – this is what led to the establishment of Big Chicken.
What Is Big Chicken?
Shaq Big Chicken’s menu options reflect Shaq’s love for big portions and interesting flavors. The franchise is currently growing at more than 350 locations across the states. What makes this venture personal and close to home is that apparently, Big Chicken roots from Mama O’Neal.
Lucille O’Neal has worked with the brand’s curators and provided her insight on how the chicken should be prepared, and what flavor profiles the macaroni should feature – motherly touch is definitely added and maybe that’s why it is where it is today.
Taahirah O’Neal’s influence
Another key player in this story is Taahirah O’Neal – a millionaire, social media marketing and community outreach specialists, and daughter of the NBA legend. Shaq and Taahirah built the Big Chicken empire from an interesting formula of social media management, engagement with the public, and utilizing Shaq’s name recall.
The success of the Big Chicken empire is to be credited not only to the Big Guy himself. Big Chicken is a success also thanks to Big Mama, and Taahirah who have been supporting Daddy’s ventures and adding their valuable input as well.
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