What card brands does fanatics own?

By Jason Bolton September 14, 2023 05:51

Fanatics, Inc. is a leading American online retailer and manufacturer of licensed sportswear, sports collectibles, NFTs, trading cards, and sports merchandise. The company has recently made headlines with its acquisition of the sports trading card company, Topps. This move signifies Fanatics' commitment to becoming the leading digital sports platform and expanding its presence in the trading card market.

With the acquisition of Topps, Fanatics now owns the rights to various card brands across different sports. The deal includes Topps' sports and entertainment division, which encompasses a wide range of popular card brands. These brands include MLB trading cards, which feature players from Major League Baseball. Fanatics now has exclusive rights to produce and distribute MLB trading cards.

In addition to MLB, Fanatics also gains ownership of trading card brands associated with other sports leagues. This includes the rights to produce and distribute trading cards for MLS (Major League Soccer), UEFA (Union of European Football Associations), Bundesliga (German professional football league), and Formula 1. This broadens Fanatics' reach in the trading card market, allowing them to cater to fans of various sports.

Fanatics' acquisition of Topps not only grants them ownership of these card brands but also provides them with an established infrastructure and distribution network. This means that Fanatics can leverage Topps' existing resources to efficiently produce and distribute their newly acquired card brands. It gives them a solid foundation to build upon as they continue to expand their presence in the trading card market.

The impact of this acquisition on Topps' products on Amazon is currently unclear, as Fanatics has exclusive e-commerce deals with MLB. However, it is expected that Fanatics' acquisition will bring significant changes and improvements to the trading card industry as a whole. With the company's ambitious vision of becoming the leading digital sports platform, fans can anticipate innovative and exciting developments in the world of trading cards.

Fanatics' ownership of these card brands holds great potential for collectors and enthusiasts. It allows them to access a wide range of trading cards featuring their favorite sports and players. With Fanatics' expertise in e-commerce and their dedication to delivering high-quality sports merchandise, fans can expect an enhanced trading card experience.

Fanatics, Inc. has expanded its portfolio with the acquisition of Topps, gaining ownership of various card brands across different sports. This includes MLB, MLS, UEFA, Bundesliga, and Formula 1 trading cards. As Fanatics aims to become the leading digital sports platform, this acquisition strengthens their position in the trading card market and promises exciting developments for collectors and fans alike.

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