Who is Kendrick Lamar's manager in 2024?
Who is Kendrick Lamar's manager in 2024?
By Edcel Panganiban April 23, 2024 13:58
Kendrick Lamar, a renowned American rapper, has been managed by Dave Free for a significant period of his career.
Free has been instrumental in the successful direction of Lamar's career, working closely with him on various projects and contributing significantly to his rise to stardom.
Dave Free: The Manager and Collaborator
Dave Free, born on November 13, 1986, in California, is a prominent figure in the music industry.
He started his journey as the social media director for Top Dawg Entertainment (TDE), the label Kendrick Lamar is signed with, and later became the co-president of the label alongside Terrence "Punch" Henderson.
Free's collaboration with Lamar expanded as he took on the role of Lamar's manager, co-directing several of his studio albums and music videos under the collective name The Little Homies.
Their work together has been widely acclaimed, earning them accolades such as the Grammy Award for Best Music Video and the MTV Video Music Awards for Best Hip Hop Video and Video of the Year.
PGLang and Independent Ventures
In March 2020, Free and Lamar launched the "multi-lingual" creative company PGLang, showcasing Free's versatility in creative endeavors.
Through PGLang, Free has written and directed music videos and advertising campaigns for reputable brands such as Calvin Klein, Converse, and Cash App.
This venture exemplifies Free's diverse skill set and his ability to venture into different aspects of the entertainment industry.
Recent Developments and Future Ventures
On October 4, 2019, it was reported that Free had left TDE and was working independently, marking a significant transition in his career.
Despite this, Free continued to collaborate with Lamar, notably in their announcement of producing an untitled comedy film with South Park creators Trey Parker and Matt Stone for Paramount Pictures in January 2022.
This demonstrates Free's enduring partnership with Lamar and his involvement in groundbreaking projects.
Recognition and Achievements
Free's contributions have not gone unnoticed, as evidenced by his numerous honors and recognitions.
His work with the hip hop production team Digi+Phonics received critical acclaim, with Complex naming them as one of the top 25 new producers to watch out for in November 2012, and BET naming them as one of the top ten young producers on the rise in July 2013.
Free's creative vision has been acknowledged with awards and nominations, including the Grammy Award for Best Music Video and the Grand Prix at Cannes for the short film "We Cry Together."
Dave Free has played a pivotal role in managing Kendrick Lamar's career, collaborating closely with him on various endeavors and contributing to his success.
Free's influence extends beyond traditional music management, encompassing creative direction and production, firmly establishing him as a multifaceted and influential figure in the entertainment industry.
His recent ventures, including the establishment of PGLang and his collaboration with Lamar on innovative projects, underscore his continued impact on the music and film industry.
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