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The Rise of Druski: How He Was Discovered and Became a Social Media Sensation
The Rise of Druski: How He Was Discovered and Became a So...
By Fan Arch August 15, 2024 04:48
Drew Desbordes, better known as Druski, was born on September 12th, 1994, in Columbia, Maryland. He had a very multicultural upbringing, having moved around all over the place and getting to experience different cultures, which in part created his comedic outlook. Having been born into a tight-knit family, his humor became a way for him to relate with those he was in the company of. How he was raised in a creative yet communal environment had such an impactful influence on who he is today.
From a young age, Druski would exhibit top-tier performance skills and entertainment value. He was particularly attracted to comedy and frequently copied characters on TV shows or in movies. This initial curiosity about humor grew as he began entertaining his friends and family with impressions and jokes. Through his time at Georgia Gwinnett College and then later moving to attend Georgia Southern University, he fell in love with comedy, growing a deeper connection that eventually led him to take it seriously.
Discovery & First Social Marketing Steps
Druski began his journey to fame in 2017 after making an instigative move by posting short comedic skits on Instagram through druski2funny, he stood out from the rest with his original characters and hilarious punchlines, quickly building a massive audience. Druski was a master at providing interesting and top-quality viral-ready content; it helped him grow significantly in both Instagram & TikTok.
His situational humor and quick wit, combined with his appeal to multiple generations thanks to the relatability of his content is what led him down the path towards rapid growth in popularity.
His meteoric rise in social media can be attributed to a few things. His content was also very shareable, making it easy to pass his videos on. Additionally, his partnerships with fellow celebrity influencers and musicians like Jack Harlow and Lil Yachty allowed him to appeal to the audiences of these other channels for even more exposure. Druski's authenticity and relatability were also a major hit with fans, who all appreciated his down-to-earth style of comedy.
Mainstream Popularity Phase
With Druski's social media fame, more mainstream entertainment industry opportunities grew. His unconventional mix of comedy and music brought collaborations with many big names. He was recently featured in Lil Yachty's "Oprah's Bank Account" and has even appeared in the Jack Harlow music video for Tyler Herro. They helped bolster his social media star power and displayed how he found that perfect line between comedy and music.
In 2021, Druski hosted the Revolt and Adidas-produced series Sneakin' In With Druski. The show also brought on different guests like Snoop Dogg and Teyana Taylor, which helped push Druski further globally in the entertainment industry. His jokes landed him commercial spots with Bud Light, Beats By Dre, and other major brands, where he used his ad-libs to connect on a broader scale.
His social media success has taken Druski a long way with his brand. He created Coulda Been Records, a parody label built around artists he presents on his Instagram Lives, filled with him roasting their sets. In addition to being very entertaining, this new spin on media provides a haven for the creatives coursing with talent, which is another testament to Druski's support in turning all his buddies into somebody.
Impact and Legacy
There's a reason why everyone loves Druski; he is so influential in both social media culture and the comedy landscape itself. In a new era of digital media, Druski has actively adapted what it means to be a comedian by mixing traditional comedic influences with the current age of social media. His knack for churning out seemingly standards-compliant content, which resonates with multiple cross sections of the audience, has fueled innumerable wannabe comedians to unleash their creativity online.
For the future, this gives Druski great promise to keep on rising. His distinctive flavor of comedy and his ascendant new media empire should be a fine combination for breaking ground in other veins of the entertainment world, especially television and film. Druski will forever remain one of the most innovative performers in comedy, and his impact on future generations is guaranteed to be felt far beyond.
The evolution of Druski from a kid making skits on Instagram to this major entertainment force is one for the books. The journey he embarked on, his humble beginnings in social media followed by a move to mainstream comedy, and finally cementing himself as an undeniable force within two major industries proves how influential laughter has become during this digital age. While he may be in a constant state of entertainment and elevation, Druski is a story to comedians, young and old. It is an inspiring tale illustrating what can happen when creativity meets talent and perseverance.
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