Does the PGA own LIV Golf in 2024?

By Indra Gunawan March 12, 2024 00:05

Photo by Getty Images

In 2024, the ownership of LIV Golf remains a subject of uncertainty due to ongoing negotiations among the PGA Tour, DP World Tour, and Saudi Arabia's Public Investment Fund (PIF). The future of LIV Golf, with the possibility of it being integrated into a newly formed for-profit entity owned by the three parties, or remaining an independent disruptive force in the golf ecosystem, is yet to be determined.

Ownership Dynamics

As of now, LIV Golf is not owned by the PGA Tour in 2024. However, discussions and negotiations between the PGA Tour, DP World Tour, and PIF are underway, potentially leading to a significant shift in LIV Golf's ownership structure.
The PGA Tour has recently received a substantial investment of up to $3 billion from a U.S. consortium, Strategic Sports Group, which is set to become a minority owner in PGA Tour Enterprises, the for-profit entity of the PGA Tour. This investment is part of the PGA Tour's strategy to solidify its position amidst the competition from LIV Golf and a proposed merger with the Saudi-funded league.

Financial Implications

The investment from Strategic Sports Group will allow nearly 200 players on the PGA Tour to receive equity participation in the league, enhancing the collective investment of the players in the success of the PGA Tour.
The uncertainty surrounding the negotiations and potential ownership changes has implications for the financial stability and future trajectory of LIV Golf. The outcome of these discussions will significantly impact the league's financial landscape and the opportunities available to players.

Player Participation

Despite the ongoing negotiations, LIV Golf executives are moving forward with plans for the 2024 season, including the introduction of a new qualifying school called LIV Golf Promotions, which aims to offer opportunities for players to qualify for the 2024 rosters.
There are indications that DP World or PGA Tour pros may sign contracts with LIV Golf in the upcoming offseason, potentially leading to a new wave of signings for the league.

International Expansion and Events

LIV Golf is planning a worldwide schedule for the 2024 season, with 14 events, including new international events in Hong Kong and South Korea, as well as returns to Mexico, Saudi Arabia, Australia, Singapore, Spain, and England. This expansion underscores the league's commitment to global reach and engagement.

Challenges and Uncertainties

One of the key challenges facing LIV Golf is the impact on players' access to major championships in 2024, as the Official World Golf Ranking (OWGR) has posed obstacles for LIV Golfers due to the league's unique format, promotion and relegation pathways, and team component.
The league's lack of clarity on how it can comply with OWGR requirements and the uncertainty surrounding player pathways add to the complexities and uncertainties surrounding LIV Golf's future.

The ownership of LIV Golf in 2024 remains a subject of speculation and negotiation. The ongoing discussions among the PGA Tour, DP World Tour, and Saudi Arabia's Public Investment Fund could potentially lead to significant changes in the ownership structure of LIV Golf. As the negotiations unfold, the league continues to press forward with its plans for the 2024 season, including international expansion and player participation initiatives. The outcome of these negotiations will undoubtedly shape the future landscape of professional golf and the opportunities available to players on a global scale.