What makes a logo stand out

A logo is a crucial part of building a personal brand. It is what people see to identify the brand, so it has to stand out among the sea of other logos that are out there.

Of course, it is much easier said than done to design a logo that stands out from the rest. So what exactly is needed to make one that accomplishes that tough task?

First things first, it has to have a look that is quite original. Designing a logo that looks in any way similar to a more established brand (Nike, Apple, McDonald’s, etc) would be foolish since anyone who sees that logo would immediately think of that brand instead of the newer brand that's just getting off the ground and trying to make a mark.

It’s not a bad idea to take some cues from other well-known brand logos, but the trick is to turn that into a more personal design that will help set it apart and be more memorable to anyone who sees it.

The choice of typography and color combinations are also crucial to the process of having a logo stand out. Aside from being important pieces to the look and feel of the logo, they are also integral in telling the story of the brand. But it’s important not to go too over-the-top just for the sake of standing out, especially when sleek and simple can be equally as effective.

There are several other factors that can make or break a logo's ability to stand out. It’s an intricate process that requires a lot of thought and effort to get right.

That’s why aspiring athletes - or even fully established ones like figure skating icon Tonya Harding and UFC veteran Clay Guida - looking to get a logo to grow their own personal brand turn to Fan Arch to give them a helping hand.

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Fan Arch works closely with partner athletes to help them design the perfect logo that will allow them stand out of the very crowded and competitive sports field. It’s just one of the many services Fan Arch provides to help grow the brands of the members of the fam!

Clay Guida and Tonya Harding, along with 1000+ professional athletes and influencers have personalized merchandise on the Fan Arch’s website!

Fan Arch aims to transcend the narrative by making it easier to bridge the gap between athletes, influencers, and their fans. Check out our creative and personalized collection through Fanarch.com.