The Value of an Athlete's Personal Brand Logo

"Brand" has been one of the big buzzwords in the sports world over the last few years. It seems like every big sports star who matters has one and is aiming to grow it.

What the the world even is a brand, anyway? Basically, a brand is meant to help people identify a certain individual and tie them to certain feelings, values, or perceptions.

And so a logo is crucial to a brand for several reasons: It helps establish what the brand is all about; it helps make a strong first impression to people when they see it, and it also helps the brand stand out in a sea of other brands.

These are why a personal brand logo is so valuable for an athlete, especially one who is attempting to build their brand from the ground up.

For a relatively unknown athlete or a student-athlete who’s still in college, that logo will be the first thing to introduce their brand to people, so it's imperative that it can be attention-grabbing and memorable while evoking the story that the brand is trying to tell.

A logo that can successfully tick all those boxes is so valuable since it would be a big, meaningful step toward building an athlete's brand.

But the question now is how does an athlete develop that perfectly designed personal brand logo? With all the things a good logo has to accomplish, it sounds pretty complicated.

Luckily for athletes who do want to grow their personal brands, that's just one of the services that Fan Arch provides. Fan Arch works closely with all partner athletes in tailoring these personal logos specifically to their needs so that they can begin or further their journey to grow their respective brands.

View this post on Instagram

A post shared by Fan Arch (@fanarchco)

UFC veteran Clay Guida and figure skating legend Tonya Harding are just a few of the athletes who have already partnered with Fan Arch to help design their own logos, and Fan Arch is ready to help out any other athlete who is eager to grow their brand with a cool new personal logo.

Clay Guida and Tonya Harding, along with 1000+ professional athletes and influencers have personalized merchandise on the Fan Arch’s website!

Fan Arch aims to transcend the narrative by making it easier to bridge the gap between athletes, influencers, and their fans. Check out our creative and personalized collection through Fanarch.com.