How do college athletes get paid under an NIL deal? - Fan Arch

How do college athletes get paid under an NIL deal?

How do college athletes get paid under an NIL deal?

College athletes have long been barred from receiving any form of payment for their athletic prowess. However, recent changes in legislation have allowed for a new era in college sports. As of July 8, 2022, 29 states have passed legislation regulating or addressing NIL, allowing college athletes to be paid for their name, image, and likeness rights. This has led to a surge in deals and partnerships between athletes and brands, with some athletes earning substantial sums of money [2].

The new NIL landscape has created exciting opportunities for student-athletes, but it has also raised a number of questions and concerns. Some have called for a uniform federal law that would provide consistent protections for college athletes nationwide. The era of amateurism in college sports is coming to an end, and the impact of NIL policies on college athletics is a matter of debate.

So, how exactly do college athletes get paid under an NIL deal? To begin with, it is important to understand the regulations and restrictions in place. Most states' bills follow a set of general characteristics that include allowing student-athletes to be compensated for their NIL, receiving professional representation, and participating in NIL-related activities without affecting their eligibility. Schools, conferences, and associations cannot limit student-athletes' NIL, but students are restricted from participating in some industries and schools cannot directly compensate them for their NIL.

Athletes can be paid by local or national businesses in exchange for their promotion. This means that brands can offer deals to college athletes for promoting their products or services on social media platforms, in commercials, or through other means. The amount of money earned by the athlete will depend on the terms of the deal, which can vary depending on the athlete's popularity and influence.

It is important to note that every school has oversight of NIL deals and the right to object to a deal if it conflicts with existing agreements. This means that the school can review and approve or reject any deals offered to its athletes. The school may also have specific guidelines and regulations in place regarding NIL deals, which must be followed by the athletes.

The NCAA has also approved an interim Name, Image, and Likeness (NIL) policy, allowing all NCAA D1, D2 and D3 student-athletes to be compensated for their NIL from July 1, 2021, regardless of state NIL laws. However, this should not override school-specific rules.

Additionally, high school athletes should also be careful as pursuing NIL opportunities in high school could jeopardize their eligibility within their sport or high school. Only California has clearly allowed high school athletes to pursue NIL opportunities.

In conclusion, the new NIL policies have opened up exciting opportunities for college athletes to earn money through their name, image, and likeness rights. Athletes can be paid by businesses for promoting their products or services, with the amount earned depending on the terms of the deal. However, it is important to understand the regulations and restrictions in place, including school-specific rules and guidelines. The impact of NIL policies on college athletics is a matter of debate, and it remains to be seen how these policies will affect the future of college sports.


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